Years ago, the first impression a buyer had was driving up to a home they were about to tour. This is not longer true. Today, a potential buyer’s first impression is almost always through real estate photography. As you consider how to make the best first impression for your real estate listing, check out the following. Then contact Berkshire Hathaway HomeServices at (310) 373-0021 so we can get started.
1. You Won’t Get the Best Pictures without the Best Equipment
It doesn’t matter how many megapixels your phone has, it is not enough. You need not just a high-end camera but editing software, lighting, and the experience to know how to frame a shot. Professional-grade cameras have bigger sensors that can capture more information – which results in better photos. Part of it is the camera and the other part is technique. That technique starts with the photo shoot and ends with photo editing to optimize the shots. This is something that you absolutely need a professional photographer for.
2. No One Else is Interested in Your Knickknacks
When someone is visiting your home, your knickknacks are what makes your home unique. They help showcase your personal style. This is the exact opposite of what you want in real estate photos. Potential buyers don’t want to see another family living in the home – they want to imagine themselves living there.
Get rid of knickknacks, personal photos, and as much personal stuff as possible. Yes, that includes art and it includes small kitchen appliances. We even recommend that you get rid of shampoo from your bathroom. You want your home to look like a model home.
3. You’re Not Hiding the Dirt You Think You’re Hiding
It is important to not forget that the camera is not forgiving. A minor stain that you hardly notice can be picked up via camera and make a big impression. This is the downside of such high-quality photos. You will need to make sure that your home is entirely cleaned. You will need to make sure that your home is spotless. Of course, we can handle any minor issues in postproduction but the more you can keep out of the camera frame the better.
4. The Weather of the Day is Not the Only Weather That Matters
You are likely going to be checking the forecast on days leading up to taking photos. Remember that it is not just that day’s weather that matters. If it rained the day before then you could be dealing with issues with wet yards and other unpleasantness. If it’s been drought conditions, you could be dealing with dark, dry backgrounds.
The best way to ensure that you have the best possible results for your real estate photos is to work with a real estate broker who can handle all of this for you. Contact Berkshire Hathaway HomeServices at (310) 373-0021 to learn more.