If you are selling a luxury home and you do not prioritize videography for your real estate listings, you are missing out. You only have a few seconds to capture the attention of potential buyers – make that time count. Keep reading to learn more about real estate photography and videography then contact Berkshire Hathaway HomeServices at (310) 373-0021 to talk to a real estate professional who can help set it up for you.

1. Videography is the Trend of Today and the Future

Videos are gaining traction. In fact, a recent study determined that by 2020 82% of consumer internet traffic will be videos. If you are not taking advantage of this huge increase in video usage, then you could be missing out on a lot of potential home buyers.

2. People Shopping for Homes Expect to Have Video Available to Them

In this day and age, many people buying homes expect that there will be video available to them. They will also assume that a poor quality video is indicative of the home. Videographers can create full video tours with photos, video scenes, and much more – all designed to perfectly highlight what’s unique about your property.

3. Your Video Will Get You to the Top of the List

Yes, homebuyers expect videos but that does not mean that all sellers include them. If a potential buyer has a few properties in mind, only one of which has a video, you can expect that one with the video to go to the top of the list. They will feel as though they have a better understanding of the home and how it will work for them.

4. Buyers Are More Likely to Share Videos

If the home you have listed isn’t right for one particular person, in a perfect world they would still share that listing with others. This is unlikely if the listing is limited to words. On the other hand, get a great video and it becomes much more shareable and interesting to people who are buying homes and those who are not.

5. You Can Show Things That Can’t Be Shown in Photos

Do you have a listing with a unique and spectacular view? Do you have a listing that is located within a truly idyllic neighborhood? Will pictures showcase these aspects of the listing? Of course – but will they do it justice? At Berkshire Hathaway HomeServices we find that videos are much more successful at showing the true view from exceptional properties, the mood of various neighborhoods, and other unique things.