It used to be that a potential buyer would browse an online listing to get an idea if it was worth looking at or not, and then drive by to check curb appeal, and – if they liked what they saw – visit the home at an open house.

That is now how home buying works today. Instead, buyers want a much better understanding of whether or not a house is going to fit their needs before they are going to book a one-on-one viewing. If you are planning to sell your home, there are some tips you can follow to ensure you are properly showcasing it as much as possible. If you have additional questions, contact Berkshire Hathaway HomeServices at (310) 373-0021 and let us help sell your home.

1. Clean and Declutter Your Home Before Pictures Are Taken

A buyer wants to be able to look at pictures of a home and imagine themselves living there. If you have a lot of clutter or the home is visibly dirty, then the potential buyer is going to imagine themselves living in a cluttered, dirty home. This is not likely to impress them to move forward and request a showing.

2. Stage Your Home

Stagers work tirelessly to create spaces that the average buyer can easily see themselves living in. If your home is currently empty, it can be hard for a potential buyer to imagine what it would look like if they lived there. On the other hand, if a stager comes in to thoughtfully style the home and help it look cozy and chic, then potential buyers will be able to better imagine themselves there.

3. Get Professional Pictures

It is a huge mistake to take photos yourself unless you are a professional photographer. One study found that homes that had professional photos on their listing sold 36% faster than homes that did not. At Berkshire Hathaway HomeServices, we partner with local photographers who do exceptional jobs with lighting, composition, and editing to make your home look as fantastic as it is.

4. Only Include Accurate Photos

Yes, you want to catch the eye of potential buyers, but you do not want them to come to your home under false pretenses. For example, a cleverly shot photo that makes a closet-sized bedroom look much bigger will not do anyone any favors when potential buyers are immediately turned off by the size. Show the room’s real dimensions and the people who view the home will be people who have a use for that small space.

5. Virtual Tours Sell

It is true that virtual tours are not 100% necessary, but they do sell a home. They help a potential buyer better understand the layout and the flow of the home. If your home has incredible views, a virtual tour is the only way to really showcase them.

If you are considering selling your home, contact Berkshire Hathaway HomeServices so that we can create the perfect solutions for you.